The Greek National Tourism Organisation shapes and promotes the image of the country's tourism product for decades, contributing in a decisive way in the formation and success of this important national economy sector.
TETRAGON has contributed to various aspects of this effort by designing or implementing the Organization's exhibition stands around the world, creating images, environments and experiences that stimulate the visitors' senses and satisfy the operational needs of the agencies and co-exhibitors participating in these international events.
We studied and designed the exhibition image of GNTO in all international tourism exhibitions from 2022: a new modern design, according to the new trend of digital technology and sustainable development, which marks the new face of Greece as a leading, sustainable destination. The ergonomics of the pavilion follow the principles of the green economy, while the emblematic use of the meander in the construction of the superstructure highlights the timeless Greek aesthetics. By using state-of-the-art digital applications, interaction with the visitor is achieved.
We created periodical exhibitions that showcase the culture and tourism of Greece more broadly, to the international audience, as parallel actions to promote and communicate the unique characteristics of the country.
concept design, consulting, lighting, experience design, visual identity
CATEGORY
environment+tourismCLIENT
Greek National Tourism Organisation
LOCATION
Europe, Asia, America
WEBSITE
www.visitgreece.gr
Ο νέος σχεδιασμός αναδεικνύει την εταιρική ταυτότητα του ΕΟΤ και των συνεκθετών του, καθώς και τα επιμέρους στοιχεία της διαφημιστικής καμπάνιας του, μέσα από την ευρηματική και καλαίσθητη υιοθέτηση και ένταξή τους στα αρχιτεκτονικά στοιχεία της πρότασης, διατηρώντας παράλληλα μία λιτή και απλή προσέγγιση που αποπνέει διαχρονικότητα.
Karaiskaki 2B str.
54641, Thessaloniki, Greece
t. +30 2310 861460
info@tetragon.gr
Kifisias Avenue 27
11523, Athens, Greece
t. +30 6973 550323
info@tetragon.gr
Thessaloniki Industrial Area
57400, Sindos, Greece
t. +30 2310 796675
sindos@tetragon.gr