INNOVATIVE DESIGN CLUSTER

Innovative Design Cluster is a Collaborative Innovation Formation, which is formed by companies and other entities that operate or incorporate original and specialised creative design into their activities.

Innovative Design Cluster was created on the initiative and coordinated actions of TETRAGON, established and approved by the Ministry of Development and Investments, while the Supporting Agency is the Development Authority of the Metropolitan Area of ​​Thessaloniki.

In 2022 and 2023, within the framework of the Innovative Design Cluster, the collaborative project "SYN INN DESIGN - Collaborative business actions for the development of the Innovative Design Cluster" was successfully implemented and included:

  • A digital platform with three innovative specialised tools for the presentation and promotion of Greek Design, the interconnection, networking and extroversion of the creative ecosystem, the documentation of the authenticity and similarity of marks and logos.
  • A set of innovative services utilising Design Thinking methodologies, consisting of a participatory design service (Co-Design), a comprehensive detection and formulation of the Design Brief service, as well as a service for creating and evaluating original design ideas.
  • Two emblematic, model, pilot actions for the development of Design at the local and regional level, one dedicated to the formation of the identity and operation of Thessaloniki and one dedicated to strengthening the presence of Macedonian wines.

The project "SYN INN DESIGN - Collaborative business actions for the development of the Innovative Design Cluster" was implemented within the framework of the National Action INNOVATION COOPERATIVES - 2nd Call: Enterprises and was co-financed by the European Union and national resources through the OP Competitiveness, Entrepreneurship & Innovation (EPAnEK). Project code: ΓΓ2CL-0329547.

consulting, networking, funding, prototyping, knowledge dissemination, visual identity, concept design, digital & interactive applications, experience design

IMPLEMENTATION YEAR

2023

PARTNERS

MALVI, ANOTHER PRACTICE, WHALE GRAPHICS, DATASCOUTING, CODE FACTORY, PRAGMA.IOT, MSCOMM, BUTTERFLY COMMUNICATION, LAZARIDIS, HELLOFROM
Major Development Agency Thessaloniki (MDAT S.A.) (Assistant Organisation)
Hellenic Design Centre, PHILARTIA, APODEC, Winemakers Of North Greece, OPEN HOUSE, School of Architecture AUTH (sub-contractors)

Τα ποικίλα και ενδιαφέροντα αποτελέσματα του συνεργατικού έργου SYN INN DESIGN, που υλοποιήθηκε στο πλαίσιο του Innovative Design Cluster, παρουσιάστηκαν, αξιολογήθηκαν και επικοινωνήθηκαν σε μία εντυπωσιακή συμμετοχή και παρουσία στη Διεθνή Έκθεση Τουρισμού Philoxenia τον Νοέμβριο του 2023 στη Θεσσαλονίκη.

Εργαστήριο «Μακεδονικό Κρασί: Εφαρμογές Branding για την ενίσχυση της ανταγωνιστικότητάς του», που διοργανώθηκε στο πλαίσιο του Innovative Design Cluster, κατά τη διάρκεια του 3ου Thessaloniki Design Week (6-11 Ιουνίου 2023).

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THESSALONIKI

Karaiskaki 2B str.
54641, Thessaloniki, Greece
t. +30 2310 861460
info@tetragon.gr

ATHENS

Kifisias Avenue 27
11523, Athens, Greece
t. +30 6973 550323
info@tetragon.gr

PRODUCTION FACILITIES

Thessaloniki Industrial Area
57400, Sindos, Greece
t. +30 2310 796675
sindos@tetragon.gr