The World EXPO 2020 that took place in Dubai (occtober 1st 2021 – March 31st 2022), is without a doubt the most important exhibition event promoting the country on a world level. ΤETRAGON S.A. created the architectural design of the interior of the Greek Pavilion, in collaboration with ΜSCOMM, aiming for a comprehensive presentation of Greece in Expo 2020, for ENTERPISE GREECE.
The “Labyrinth” and “Ariadne’s Thread” were concepts from the initial source of inspiration, which were transformed into a labyrinth dynamic space, comprised of curved surfaces. The “wave” becomes the basic design tool, interpreting the country’s dynamic, which is showcased also in the communications concept “Greece tomorrow today”. The entire presentation of the pavilion is based on the use of digital media, creating a contemporary and attractive means of presentation.
consulting, exhibition architecture, concept design, storytelling
CATEGORY
branding+communicationCLIENT
Enterprise Greece
IMPLEMENTATION YEAR
2020
LOCATION
Dubai, UAE
PARTNERS
MSCOMM
Karaiskaki 2B str.
54641, Thessaloniki, Greece
t. +30 2310 861460
info@tetragon.gr
Kifisias Avenue 27
11523, Athens, Greece
t. +30 6973 550323
info@tetragon.gr
Thessaloniki Industrial Area
57400, Sindos, Greece
t. +30 2310 796675
sindos@tetragon.gr