The main axes of highlighting the branding emerged through research and getting to know the 4 UNESCO regions of Crete, in close cooperation with the competent Agencies. The visual identity and the results of the research find applications in the creation of websites, printed and digital maps, albums, information boards, etc.

Informational materials, photos, videos and a modern graphic approach create a recognizable set of branding applications. At the same time, the project includes publicity actions with special tributes to National Geographic, participation in Europe's largest tourist exhibition ITB in Berlin and advertising spots in foreign media.