Περιφέρεια Θεσσαλίας


Ελλάδα, Ευρώπη


The Region of Thessaly developed a strategic branding frame with “The Land of Myths” as its theme. Wonderful Greek myths have its locations as a setting, like Mount Olympus with the Twelve Gods, Mount Pelion of the Centaurs, the starting point of the Argonauts expedition and many more.

TETRAGON realised the implementation of the Region’s branding with special stands in Greece and organising the participation in 40 exhibitions abroad within three years. At the same time there was an advertising program implemented by the company across various media, based on the particular myths of each area.
Implementation timeframe: 2006 – 2009