The three-year program of tourism promotion for the Region of North Aegean encompassed a group of actions for rebranding the tourism product of the islands.
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The three-year program of tourism promotion for the Region of North Aegean encompassed a group of actions for rebranding the tourism product of the islands.
Exhibitions in Greece but mainly in Europe and its international tourism exhibition, promotion of the particular characteristics of each island, combined with photographing them and publishing thematic catalogues and special albums, as well as inviting journalist to the islands, composed the comprehensive promotion program.
The project was implemented in collaboration with the advertising agencies SEMA and BUTTERFLY.
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